After a months-long bitter and public row, Roku and Google have agreed to a new multi-year distribution deal, which covers both YouTube and YouTube TV.
The new deal will return the YouTube TV app to Roku’s store and prevent the main YouTube app from being removed from the platform (the companies had warned that the app would be removed from Roku’s store on December 9 if they didn’t). could not come to terms).
“Roku and Google have agreed to a multi-year extension for YouTube and YouTube TV,” a Roku spokesperson said. The Hollywood Reporter in a report. “This agreement represents a positive development for our joint customers, making YouTube and YouTube TV available to all streamers on the Roku platform.”
“We are pleased to share that we have reached an agreement with Roku to continue distributing the YouTube and YouTube TV apps to Roku devices,” a YouTube spokesperson said. “This means that Roku customers will continue to have access to YouTube and the YouTube TV app will once again be available in the Roku store for new and existing members. We are delighted to have a partnership that benefits our joint users.
YouTube TV, which is the streaming service‘s pay-TV offering, had been pulled from Roku in April after a distribution dispute between the companies escalated and spilled into public view.
Roku alleged that the tech giant wanted to manipulate search results and force the company to use chips that could increase the cost of its hardware. YouTube responded by calling these claims “baseless and false” and that “Roku has requested exceptions that would disrupt the YouTube experience and limit our ability to update YouTube to fix issues or add new features.” .
The dispute between Roku and Google highlights the complex relationship between streaming content providers and streaming distribution platforms. While in the old cable business, carriage fee disputes sometimes drove channels away from cable platforms, in streaming these disputes can be more complex, involving the sharing of advertising, data or other factors. .
And when the players involved are the biggest streaming distribution platform (Roku) and the biggest free video streaming company (YouTube), the stakes are particularly high.