Women In Revenue (WIR), a non-profit organization created to empower women, launched WIR TV to tackle the difficult and highly relevant issues affecting today’s women in sales, marketing , RevOps and customer success. WIR TV programming offers real-life conversations with industry experts, influencers, and everyday women to increase women’s visibility and elevate their voices.
The program consists of two live broadcast channels: WIR TV Channel 1 – Equity, Excellence and Inclusion and Channel 2 – Acceleration, Elevation and Winning, which will start next month. WIR TV sponsors include 6sense, Adobe, Cattle Dog Digital, Sendoso, Leadspace, Demandbase, Alation, Bombora, Demand Frontier, Folloze, Inverta, Terminus, US Cellular and Winning by Design.
“We have seen progress on equality for women over the decades but, recently, we are facing unprecedented setbacks and attacks,” Deanna Ransom, executive director of WIR, said in a statement. “Now more than ever, we need to amplify women’s voices and highlight our specific needs in order to achieve true equality and inclusion. WIR TV is a platform for women to move forward together while learning and changing the game for everyone.
Tune in to the first-ever show, “Balance and Tech As a Strategic Support and Not a Weapon,” hosted by Ransom, via YouTube, LinkedIn, Facebook, or Twitter on Tuesday, July 12 at 1:00 p.m. ET.