TikTok launches Fire TV app in Europe

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TikTok has officially An application on Amazon Fire TV, but you’ll need to be in Europe to use it. Starting today, Fire TV users in the UK, France and Germany will be able to access TikTok’s Fire TV app to watch videos and discover new content directly from their TV.

While not quite like the mobile version, viewers can watch suggested videos in their “For You” and “Next” feeds in the TikTok app designed specifically for TVs.

“We’re thrilled to bring the creativity and joy of TikTok to Amazon’s Fire TV devices in France, Germany and the UK,” said Rich Waterworth, Managing Director of TikTok UK. “The TikTok TV app on Fire TV will be a new way for people to come together and enjoy videos from some of our most popular content categories on the big screen. Whether it’s learning a new skill or just having fun together watching what you love, now more than ever it’s a brilliant way for people to entertain themselves with their favorite TikTok content together at home.

This news comes after the app was launched on Samsung and Android TVs in the same regions.

Moving into the TV space puts TikTok in a better position to reach more viewers and grow their audience, but it doesn’t seem to be as user-friendly of an experience using a remote control to browse short videos compared to the touchscreen has. personal telephone provided. Vertical video in the center of a widescreen TV is also less than ideal.

It’s unclear when or if a TikTok TV app will come to the US in the future.

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