Last year, Byron Allen’s Allen Media Group announced plans to launch a new streaming service dubbed “The Weather Channel Plus” by the end of 2021. The service was intended to aggregate a 24/7 feed /7 from The Weather Channel for $4.99 per month, plus some free content on Local Now like PETS.TV, COMEDY.TV and RECIPE.TV.
However, this service never arrived.
The company has now quietly launched a new service called “The weather channel TV app”, which is available direct to the consumer without a cable or satellite subscription. The service has two plans: $2.99/month. or $29.99/year ($2.49/month paid annually), after a 7-day free trial.
The new service, at least for now, will only be available on Roku, Amazon Fire TV, Android TV, Samsung Smart TV, and Xfinity Flex devices. Interestingly enough, it won’t provide access on your computer, mobile device, or Apple TV (which is run by a team outside of The Weather Channel streaming group).
Unlike recently shut down CNN+, “The Weather Channel TV App,” includes a 24/7 live linear feed of The Weather Channel. In fact, the app itself is no different from their TV Everywhere app, except you can sign up directly instead of logging in with cable or satellite credentials.
It also includes real-time weather forecasts, similar to what you would see on their website. You’ll also get on-demand access to original series such as ‘Storm of Suspicion’, ‘Highway Thru Hell’, ‘Fat Guy in The Woods’ and ‘Deadline In Disaster’.
The app itself has three parts: “Live”, “My Weather” and “On Demand”.
- Live: The Weather Channel network live 24/7 or on demand
- My Weather: Watch TWC’s linear feed alongside custom maps of the user’s location. Customizable maps include future speed cameras, satellites, lightning, breath index, wind, temperature, “feels” and active alerts.
- On Demand: The VOD library includes live-streamed clips and a selection of original programs.
For now, the app doesn’t resemble the original vision, in that it doesn’t provide content to other channels in the Allen Media Group empire – but there are plenty of ads in the live stream that do. promoting channels like RECIPE.TV, HBCU Go, and Le Grio. It’s unclear if the company will still launch “The Weather Channel Plus” or if this new service will take its place.
Last year, when the company announced its DTC plans, Byron Allen, Founder, Chairman and CEO of Allen Media Group, said, “The Weather Channel has been voted America’s most trusted news brand for eleven consecutive years, and the fifth most-trusted brand in America overall, making it the ideal brand for a direct-to-consumer streaming platform. We’ve bundled together some of the best news and entertainment content while keeping it affordable and accessible at the same time. We’re confident consumers will enjoy The Weather Channel Plus streaming service for decades. »
The Weather Channel is also available on four live TV streaming services, following its launch on YouTube TV earlier this year. It is also available on fuboTV, DIRECTV STREAM and Frndly TV.