The New York Times has taken the podcasting world by storm with “The Daily.” Now he wants to crack the television with a weekly newspaper.
The Times is looking for an executive producer for the series, according to a job listing.
And the Times is in talks with streaming services and premium cable channels about a possible distribution deal, according to Sam Dolnick, the associate editor who oversees the outlet’s new digital initiatives.
“We hope ‘The Untitled Series’ will become a showcase for The Times’ most ambitious visual journalism,” Dolnick said.
A production company, Left/Right, is already on board. He created several segments as tests.
The job listing mentions Left/Right and provides several other indications that this is an ambitious undertaking for The Times. He says the series “will include groundbreaking investigations, on-the-ground reporting, agenda-setting interviews, and new formats to invent.”
Dolnick said Times editors discuss a program once a week, lasting around 30 minutes, although the length can vary.
The series will feature Times reporters at work and in the field. “The Times has the leading experts, so we’re going to feature them,” he said.
The series could unlock a new source of revenue for the news agency, which is seeking more and more subscriptions to compensate for the drop in its advertising activities.
While Dolnick declined to comment on specific cast discussions, a streaming service or cable channel would pay The Times a fee for the rights to the series.
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Other news operations without a TV branch have also sought similar opportunities. Vox Media sells shows to distributors. BuzzFeed has agreements with production companies. And Vice has two news and documentary programs on HBO.
The Times idea is somewhat different, partly because it came from a print newsroom. The series is designed as a weekly look at important news stories through the eyes of Times reporters.
The job posting for an “editor/executive producer” on the series says producers “will have access to every corner of our organization.”
It’s the same idea that drives “The Daily”, a twenty-minute podcast launched a year ago.
Hosted by Michael Barbaro, the program airs weekday mornings and offers a unique perspective on a story in the news.
Dolnick hired the heads of the Times audio department and said “we think that’s a blueprint for a lot of the work to come.”
CNN Money (New York) First published February 26, 2018: 10:02 p.m. ET