- Insider analyzed nine months of TV demand data from Parrot Analytics.
- Three shows, “Stranger Things,” “The Mandalorian,” and “Titans” were the most popular.
- The data suggests that Peacock is lagging in the most popular IP compared to other streamers.
With so many platforms in the
space, exclusive and popular IP is essential for media companies looking to get a leg up on the competition.
Insider regularly reviews the biggest TV shows available to stream, thanks to data from Parrot Analytics. The data company measures audience demand, which reflects engagement and interest in a TV show.
The company provided Insider with plenty of data during the streaming boom of the past few years, including a monthly ranking of the nine most requested original streaming shows in the US for each of the past nine months (since July 2021). The ranking is based on the show’s degree of demand relative to the average series in the United States.
Insider analyzed these nine months of streaming data, and some points stood out:
- Netflix’s “Stranger Things,” Disney+’s “The Mandalorian,” and HBO Max’s “Titans” were the most popular original streaming shows of this period, appearing in every chart.
- NBCUniversal’s Peacock was the only major streaming service that didn’t have a series on the chart at that time, suggesting it lacks popular franchises.
- HBO Max’s DC Comics-based TV shows were essential for the service, with three such series appearing in the rankings, including “Titans.”
- Genre series based on pre-existing material dominated the data, from superhero shows to fantasy and science fiction. But some out-of-genre series have also made inroads thanks to positive word of mouth, like Apple TV+’s “Ted Lasso” and Hulu’s “Only Murders in the Building.”
There are, of course, other measures to determine popularity.
releases its own weekly ranking of its most-watched shows and movies based on hours watched, for example. The streamer’s biggest ever show based on global viewing hours, Korean hit “Squid Game”, reached No. 2 in Parrot Analytics’ rankings in October, suggesting global audiences may have been more engaged in the series than the American public.
But data from Parrot Analytics gives a good idea of the type of content that generates substantial buzz for the major streaming services, even if it doesn’t necessarily reflect audience figures.
Below are details of the most requested original shows on all major streaming services from July to March: