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Apple and Major League Soccer (MLS) have announced that the Apple TV app will be the official destination for all games and other content for a decade from 2023.
The partnership between Apple and MLS will allow fans to watch every game without local cuts or TV subscriptions. The iPhone maker calls the deal a “historic first” for a sports league. According to Apple, the agreement will last for 10 years, from 2023 to 2032.
Alongside games, the Apple TV app will also offer fans a new weekly live game show, as well as game replays, highlights, analysis and other programming. Live and on-demand content will give fans “in-depth, behind-the-scenes views of the players and clubs fans love.”
At launch, the service will see advertisers announcing matches in English and Spanish. Matches involving Canadian teams will also be available in French. The Apple and MLS partnership will also extend to other Apple services, such as highlights and coverage in the Apple News app.
However, the coverage appears to go beyond Apple TV+ subscription fees.
Apple says a “wide selection” of matches will be available to Apple TV+ subscribers, suggesting the MLS service could also be sold as a standalone subscription. The company added that select matches will be available for free without a subscription, and access to the new service will be included in MLS full-season ticket packages.
The Cupertino tech giant has expanded into sports on its service platforms. Earlier in 2022, it announced “Friday Night Baseball,” a deal with Major League Baseball to broadcast weekly games on Apple TV+. This offer is currently free for all users, but Apple seems to have plans to monetize it later.
Apple says specific details about new MLS programming, including subscription prices and when fans can sign up for the service, will be announced in the coming months.