“Notre Afrique” television program addressing social and health issues through fashion and art


Yet another original outreach initiative by Senator Rasha Kelej, a strong advocate for patient care transformation, voice of the voiceless for many who are stigmatized due to relevant social issues in Africa and CEO of Merck Foundation, the most influential Foundation whose collective efforts are shaping the future of Africa.

Popularly known as ‘Mama Africa’ to many, Senator Rasha Kelej is also a fashion icon. She has now added another accolade to her list of accomplishments with theconceptualization, production, realization and presentation of “Our Africa by Merck Foundation”a pan-African and unique television program that features fashion designers, singers and eminent guests from various fields with the aim of raising awareness of a wide range of social and health issues in Africa.

“Stay tuned to join the conversation, our Africa TV program airs every Saturday at 5.30pm (EAT) on KTN, Kenya; every Sunday at 6.30pm (EAT) on NTV Uganda and every Sunday at 2pm on (GMT) GH One TV, Ghana.

Idea behind “Our Africa by Merck Foundation”

Dr. Rasha Kelej insists on the idea behind this television program: “I am very happy and proud to create“Our Africa by Merck Foundation”. The African continent is culturally very rich and colorful, and the vibrant designs of African fashion are proof of that. I have always admired art and fashion in Africa and strongly believe that fashion and art should have a purpose beyond entertainment and beauty. They can help educate our communities about social and health issues. All of this inspired me to create this educational and entertaining television program.

Addressing sensitive social and health issues in our African communities.

Our aim is to reach young people and other members of urban and rural communities across the continent to address and raise awareness about a wide range of pressing social and health issues that concern Africa such as; Breaking the Stigma of Infertility, Ending Child Marriage, Supporting Girls’ Education, Ending Female Genital Mutilation (FGM), Stopping GBV, Promoting Healthy Living, Diabetes Prevention and Management and coronavirus health awareness.

The television program received an incredible response from viewers, especially young people and children. “I am overwhelmed with the feedback on the TV program, our social media is inundated with messages from all over the world. The success of the TV program is very important to us and encourages our team to work harder for my beloved Africa,” said addedSenator, Dr. Rasha Kelej.

African fashion designers and artists raise awareness in their communities through their creative work on our TV program

Senator Rasha Kelej has an eye for art and loves fashion, she strongly believes that fashion and art play an important role in raising awareness about health and sensitive social topics. With her prolific vision, she has created a community called “Fashion & Art with Purpose” made up of young talents in fashion, music, cinema, which can catalyze a movement that will be responsible for bringing about a culture change in Africa. .

The TV program hosts many celebrity guests and fashion designers from more than 20 African countries like Ghana, Gambia, Botswana, Namibia, Senegal, Mozambique, South Africa, Mauritius, Kenya, South Africa. Uganda and more.

The show also features prominent African singers like Cwezi from Ghana, Wezi from Zambia, Kenneth from Uganda and Blaze from Mozambique who have created songs for Merck Foundation which have aired in different episodes.

Senator Kelej hosts the show with Ugandan Brian Mulando

Senator, Dr Kelej is truly a Fashionista who exudes positivity through all her actions, she is multi-talented and can truly multi-task like the majority of African women; these qualities manifest themselves when she herself hosts “Our Africa by Merck Foundation” with the dynamic Brian Mulondo, a famous Ugandan presenter.

Community outreach programs through fashion and art

Senator, Dr Rasha said, “I strongly believe in the capabilities and power of these communities to bring about positive change on my beloved continent of Africa.”

Therefore, we have used different mediums of art and fashion to address various social and health issues in Africa such as breaking the stigma of infertility, supporting girls’ education, ending child marriage, ending to female genital mutilation, stop gender-based violence and/or empower women at all levels, promote healthy lifestyle, raise awareness for the prevention and early detection of diabetes and hypertension, by launching prizes annuals for media, fashion designers, filmmakers, musicians/singers and potential new talents in these fields from African countries. So don’t hesitate to apply for our prices. This is your chance to be the voice of the voiceless and break the silence. Send us your applications at [email protected],” she added.

Merck Foundation believes that songs add significant value to influence culture change, therefore the Foundation in partnership with the First Ladies of Africa has created more than 25 songs on fighting the stigma of infertility, supporting girls’ education and empowering women in English, French and Portuguese. It should be noted that the President of Liberia, the former First Lady of Burundi and the daughter of the current President of Burundi also composed and sang songs for “Merck Foundation More than a Mother”. That says a lot about their programs.

Merck Foundation Named Most Influential NGO Whose Collective Efforts Shape Africa’s Future

Under the leadership of Senator Dr. Rasha Kelej, Merck Foundation has been named “NGO OF THE YEAR 2022” and recognized as the most influential NGO in Africa whose collective efforts go a long way in shaping the future of the world. across key sectors such as health, education and economic empowerment. “This recognition encourages us to continue our efforts to transform the landscape of patient care and create culture change by addressing social and health issues in Africa.

Merck Foundation has provided more than 1300 one-year diploma and two-year masters scholarships to doctors from 45 countries in 32 critical and underserved medical specialties such as diabetes, endocrinology, oncology, nursing sexual and reproductive health, respiratory, acute and critical care. cardiovascular care, pediatric emergency, gastroenterology, psychiatry, urology, dermatology, neonatal care, fertility care and embryology and more. Many of them become the first specialists in their country, such as in Liberia, Niger, Chad, Gambia, Burundi, Malawi, Sierra Leone, Zambia, Zimbabwe, Central African Republic, Botswana, Namibia, Mauritius, Guinea, Ethiopia, Congo. , Nepal, Bangladesh and more.

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