New TV UI disrupts TV, streaming and gaming


Smart TVs are becoming more feature-rich and the menus are potentially becoming more confusing. With its Smart Hub, now sorted by content, Samsung wants to change that.

The new Samsung Smart Hub categorizes smart TV features and content into three areas: media, games and ambiance. (Source: Samsung)

  • Smart Hub 2022 is a new user interface for Samsung SmartTV.
  • The new menu should combine TV, streaming and games even better.
  • The new interface is divided into Media, Environment, and Game areas.

Samsung also unveiled its new 2022 Smart Hub at its Unbox & Discover digital products event. It should be even easier to consume digital content on the Smart TV from a home screen.

The functional design of Smart TV user interfaces and Smart TV Sticks is no small feat: Amazon, in particular, is regularly criticized for the confusing interface of its otherwise hugely popular FireTV devices.

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With its Smart Hub 2022, which is based on its own Tizen operating system, Samsung is banking on thematic grouping of content. To do this, three main categories have been created, which can be selected via the side menu: “Games”, “Environment” and “Media”.

While “Games” should be pretty self-explanatory, the “Media” homepage includes your favorite streaming apps like Netflix and Disney+, but also offers direct access to linear TV programming and free streaming TV from Samsung TV+. : there are 8K TVs from the manufacturer. Exclusive viewing of the third season of “Das Boot” in 8K.

Meanwhile, the “Ambience” mode is a glorified screensaver that can apparently adapt aesthetically smartly to the decor of the room. It is also possible to display your own photo galleries or NFTs in this deco mode.

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