Netflix is ​​making a major change to the TV app

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Netflix has announced a big change to the TV app for the streaming service that further personalizes the user experience. Confirmed in a blog post on its official website, Netflix has announced the rollout of a category hub in the TV menu for all members, which specifically includes users’ favorite genres, but also new categories of movies, series and special programs likely to arouse their interest. The service notes that by adding these custom categories, they hope users will save time instead of scrolling through “endless lines” of content. They write: “We’re always looking to improve the member experience. We hope this new feature will make it easier for you to find your favorite categories and explore new genres when you’re in the mood for adventure (or fantasy or musicals or … ).”

“Starting today, you can find this hub in the left menu on adult and child profiles. There, you’ll see your top 3 categories personalized based on what you like to watch regularly. This new immersive experience will include also curated collections to celebrate local holidays like Earth Day or International Women’s Day, as well as globally popular categories like Anime, Drama, and Kids & Family for when you’re in the mood for something a little different. different version of our old Categories line that’s tailored to your tastes and makes finding what to watch a whole lot easier (and fun!)”

(Picture: NETFLIX)

The decision to add this custom feature to users has clearly been in the works for some time, but it comes as Netflix is ​​having one of its worst weeks in years. The streaming service‘s stock fell after the company revealed a major loss of subscribers in the first quarter of 2021 and predicted that even more would be lost in the second quarter of the year

In its own letter to investors, Netflix made it clear that its loss of subscribers in the first quarter was largely due to the complete suspension of its services in Russia, resulting in the loss of 700,000 paid subscribers. Excluding this loss however, Netflix added 500,000 subscribers during the quarter, but they still project that in Q2 they will lose over 2 million paid subscribers. Should their forecast of lost subscribers in the quarter come true, it would mean that the gains Netflix made in the same quarter last year (1.5 million in the second quarter of 2021) would be entirely lost.

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