Microsoft announced a new Xbox TV app and xCloud streaming stick

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Microsoft’s xCloud has made big upgrades in recent months, launching its beta version on iOS and PC in April. Now the company is looking to take the service to the next level, announcing an Xbox app for TV as well as a specially designed streaming stick for xCloud.

According to a new report from Polygon, Liz Hamren, vice president of experiences and gaming platforms at Microsoft, said during a briefing ahead of E3 2021 that the company is gearing up for an Xbox app release for TV. The company is working with popular TV makers to develop an app that will give users the Xbox Game Pass experience right on their TVs.

Here is what Hamren had to say about this new development:

“We’re working with global TV makers to bring the Game Pass experience directly into internet-connected TVs so all you’ll need to play is a controller. Beyond that, we’re also developing standalone streaming devices that you can plug into a TV or monitor, so if you have a strong internet connection, you can stream your Xbox experience.

In addition to adding an app for select TVs, Microsoft also announced a new streaming stick that will be entirely dedicated to xCloud.

It will most likely work the same way Google Stadia works with the Chromecast Ultra. So users with a fast enough internet connection can play xCloud on their TV with just a controller.

There’s been no talk of when we might expect these new features, and it’s likely we won’t hear more about them at this year’s E3 event. Microsoft’s joint panel with Bethesda will likely feature new games coming out soon, instead of hardware.

Still, this is exciting news. These additions will be a great way to attract new users to the Xbox Game Pass experience.

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