Document to download: https://bit.ly/3mCeC9A
The TV program is also aired on KTN, Kenya and NTV, Uganda and also posted on all Merck Foundation and KTN, NTV and GH One TV social media channels.
The fifth episode of the TV show tackles a very sensitive topic for African communities: Breaking the stigma around infertility. Previous episodes of the show have dealt respectively with the prevention and early detection of diabetes, tackling the stigma around infertility, supporting girls’ education, and the importance of promoting a healthy lifestyle. healthy lifestyle. The TV program received stellar reviews from viewers in the three countries and social media followers across Africa and beyond.
Watch the promo for the fifth episode here: https://bit.ly/3zvpTju
Watch the fifth episode here: https://bit.ly/3O4GbUH
‘Our Africa by Merck Foundation’ is a pan-African television show conceptualized, produced, directed and co-hosted by Senator, Dr. Rasha Kelej, CEO of Merck Foundation showcase African fashion designers, singers and eminent guests from various fields with the aim of raising awareness and creating a culture change across Africa. The show is co-hosted by Brian Mulondo from Uganda.
Senator, Dr. Rasha Kelej, CEO of Merck Foundation expressed, “I am very happy to bring you the fifth episode of ‘Our Africa by Merck Foundation’ which aims to break the stigma of infertility and empower infertile and childless women and couples.
Although male factors contribute to around 50% of the causes of infertility, women are mostly perceived as solely responsible for a couple’s infertility, and therefore the social suffering and stigma associated with infertility. tend to be more important to them than to their husbands. This is a critical issue that must be resolved. This was also the main focus of our signature move ‘More Than A Mother’, I’m so glad our viewers and social media followers really liked and enjoyed the episode. I received many messages saying that they did not know that infertility could also be due to the male factor. During the episode, we discussed the fact that almost 50% of infertility cases are due to the male factor and also that fertility is a shared responsibility as it takes both a man and a woman to have a child. Men should get tested with their wives and support them through the treatment journey. Women are more than just mothers. And men are more than fathers. We communicated these important messages through our Fashion and Art with Purpose community, through fashion designs, songs, films and children’s storybooks”.
The show airs on:
– Every Saturday at 5:30 p.m. (EAT) on KTN, Kenya; reruns Wednesdays at 6:30 a.m. (EAT)
– Every Sunday at 6:30 p.m. (EAT) on NTV Uganda; rebroadcasts Thursdays at 4:00 p.m. (EAT)
– Every Sunday at 2 p.m. on (GMT) GH One TV, Ghana; rebroadcasts Mondays at 1:30 p.m. (GMT)
Watch the promo of ‘Our Africa by Merck Foundation’ here: https://bit.ly/3NIiYrx
The episode also highlights some serious data presented by the WHO – in developing countries, one in four couples suffer from primary or secondary infertility.
The fifth episode of the TV show “Our Africa by Merck Foundation” features a video about Jackline Mwende who is a victim of infertility stigma. This shows how childless women in some cultures suffer from discrimination, violence, stigma and ostracism. The video shows how Merck Foundation supported Jackline by providing her with a house and a supermarket so that she could be independent and have a stable income. Merck Foundation has also supported many other childless women who have suffered from the stigma of infertility across Africa through the “Empowering Berna” program, which is part of “More Than a Mother” with their ambassadors, the African First Ladies.
Senator, Dr. Rasha Kelej further explains, “We support women like Jackline through our ‘More Than a Mother’ campaign. Our efforts aim to initiate cultural change to empower women living with infertility stigma at all levels by raising awareness; supporting girls’ education; train local fertility specialists, embryologists, sexual and reproductive care specialists and media representatives with the aim of transforming women’s health in Africa and developing countries and importing access to information and the change of mentality. We have also partnered with African First Ladies who are Merck Foundation Ambassadors More than a Mother”.
The episode also highlights some serious data put forward by the WHO – in developing countries, One in four couples suffers from primary or secondary infertility. About 85% of infertility in Africa is due to untreated infections, these infections are the result of unsafe abortions, unsafe deliveries, STDs, FGM, child marriages and many other reasons . Prevention is therefore essential and this was also emphasized during the television programme.
This episode featured fashion designers David Kusi Boye-Doye of Ghanaand Claire Asiimwe from Uganda who showcased their designs which displayed strong messages about women are more than mothers, men and more than fathers, #NoToInfertilityStigma, #FertilityIsASharedResponsibility and infertility prevention tips; and Santa Anzoa renowned fashion designer from Uganda.
The episode also featured a Theme song More Than a Mother by Sunita Daffeh, a singer from Gambia. This song communicates that women are more than a mother and men are more than fathers. Listen and watch the song here: https://bit.ly/3xkGG6r
Merck Foundation’s signature campaign “More than a mother” led by Senator, Dr. Rasha Kelej is a rallying movement to break the stigma of infertility around women across the African continent.
As part of the “More Than a Mother” campaign, Merck Foundation has provided more than 390 grants to doctors from 38 countries, with the aim of advancing women’s health and reproductive, sexual and fertility care, by offering fellowships to physicians with a one-year diploma and a two-year master’s degree in reproductive and sexual care and fertility and embryology training programs. Additionally, Merck Foundation has trained more than 2200 media representatives from over 30 countries to create community awareness, create culture change and break the stigma around infertility and infertile and childless women.
Merck Foundation has also empowered childless and infertile women through their “Empowering Berna” initiative under Merck Foundation’s More Than a Mother movement. This initiative helps women who can no longer be treated for infertility by helping them train to start small businesses so they can be independent and rebuild their lives. Thanks to ‘Empowering Berna’, the lives of many infertile women have been transformed in many African countries like Kenya, Uganda, Nigeria, Central African Republic, Niger, Malawi and many more.
Merck Foundation, in partnership with African First Ladies, has also launched David’s Story, a children’s storybook that emphasizes strong family values of love and respect from an early age, which will reflect to eliminating the stigma of infertility and resulting domestic violence in the future. The storybooks have been localized for each country to have a better connection with young readers. Read David’s story here: https://bit.ly/3mCeC9A
Merck Foundation has also released over 25 songs, many of which were created with the aim of breaking the stigma of infertility, as part of their “More Than a Mother” campaign. Listen to some of the songs here:
- Watch, share and subscribe to the ‘More than a MOTHER’ composed and sung by Mrs. Lucky-Lou, the daughter of the President and the First Lady of Burundi: https://bit.ly/39jg3Xi
- Watch, share and subscribe to the “More than a mother” song of Cwesi Oteng and Adina from Ghana: https://bit.ly/3xBPrKu
- Watch, share and subscribe to the “More than a mother” song of HE George Weah, President of the Republic of Liberia created to support Merck Foundation’s “More Than a Mother” movement: https://bit.ly/3NSHyWE
Listen to all the songs from “More than a Mother” here: https://bit.ly/3zrrpmL
“To address this important issue of breaking the stigma around infertility as well as a wide range of other social issues, we launch the Merck Foundation More Than a Mother Awards every year in partnership with First Ladies African. I would also like to invite the African Media, Fashion, Filmmaking and Music Community, students and potential talents in these fields to apply for the awards this year, in order to create a culture change and break silence on one or more of the following topics: Breaking Infertility Stigma, Supporting Girls’ Education, Empowering Women, Ending Child Marriage, Ending FGM and/or Ending GBV in all levels. I look forward to receiving their creative work at [email protected],” added Senator, Dr. Rasha Kelej.
“I am very excited to bring you all the upcoming episodes of ‘OUR AFRICA by Merck Foundation’ TV show. So stay tuned and be prepared to stay informed, healthy and entertained!” , concluded Senator, Dr. Rasha Kelej.