MACAU, June 18 – 【MGTO】MGTO Video Production Manifests Macau’s Sustainable Gastronomy
Macau once again joins the rest of the world in celebrating Sustainable Gastronomy Day today (June 18). This year, the Macau Government Tourism Office (MGTO) is releasing a video and a series of TV programs to raise awareness about sustainable gastronomy and its importance. The productions reinforce Macau’s drive to preserve culinary heritage as a UNESCO Creative City of Gastronomy, in support of the updating of the United Nations 2030 Agenda for Sustainable Development.
A window into Macau’s sustainable gastronomy
The video and TV program series airs today (June 18). The video features MGTO Director Maria Helena de Senna Fernandes, President of the Cultural Affairs Office, Leong Wai Man, Vice President of the Macao Institute of Tourism Studies, Diamantina Rosário Coimbra, President of the Macanese Association, Miguel by Senna Fernandes and the founder of It’s Pure Production, Samuel Power, who share their knowledge of Macau’s food culture, Macanese cuisine, Macanese cuisine database as well as sustainable gastronomy. As a co-production of MGTO and Plataforma, the video is featured on both official websites and social media accounts, Macau Gastronomy website (www.gastronomy.gov.mo), www.macaotourism .gov.mo/en/video-playlists and other platforms.
Additionally, MGTO and TDM – Teledifusão de Macau, SA is joining forces to launch today (June 18) the series of television programs “Macau Flavors, a Culinary Legacy” on the Chinese television channel TDM. Airing every Friday after the first of its eight episodes airs today, the TV series revisits Macau’s application process for UNESCO designation and unveils the stories behind Macau’s culinary heritage and the innovative crossovers between gastronomy and other areas. Residents and visitors are offered a window into Macau’s contribution to the preservation, innovation and sustainable development of food culture. The series of TV programs can be reviewed at: www.macaotourism.gov.mo/zh-hant/video-playlists.
Multi-channel marketing of “Tourism + gastronomy”
To highlight Sustainable Gastronomy Day and other gastronomic activities, the “Experience Macau, Unlimited” promotional campaign for the city’s wonderful monthly highlights set the theme for this month as
“Tasty June”, highlighting Macau’s status as a UNESCO Creative City of Gastronomy. This month, MGTO is also teaming up with an e-commerce platform in the mainland to launch a theme page titled “24-Hour Macau Food Scene”. This online page features Macau’s distinctive catering businesses as well as small and medium-sized restaurants. Additionally, the Office is featuring award-winning hashtag challenges encouraging residents and visitors to post about Macau’s culinary delights on a restaurant review site. Other “travel + gastronomy” videos will be broadcast by the Office to help people discover the diversity of local delicacies.
Following a resolution of the United Nations General Assembly in December 2016, Sustainable Gastronomy Day is an international celebration celebrated on June 18 each year, to raise awareness of the role that sustainable gastronomy can play in contributing to the implementation of the United Nations 2030 Agenda for Sustainable Development. Macau has celebrated Sustainable Gastronomy Day every year since its designation as a UNESCO Creative City of Gastronomy on October 31, 2017.