If karaoke has you singing “Thank you for the music”, good news: ROXi today launched an app that lets you sing along to 140,000 tracks for free.
The new “TV Music app”, which also contains 70 million regular songs, will initially launch on Android TV, Fire TV, Google TV and Samsung TV.
And in what you might call a ‘mic drop’, the company is giving away over a million ROXi karaoke microphones – each worth £29.99 – to new ROXi Premium users.
ROXi – whose music service is said to have exploded during lockdown – aims to do for music on TV what apps like Netflix and Disney+ have done for streaming video.
Launched in 2017 by British entrepreneur Rob Lewis, ROXi is backed by a number of high-profile musicians, including Sheryl Crow, Kylie Minogue and Robbie Williams.
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If karaoke has you singing “Thank you for the music”, good news: ROXi today released an app (pictured) that lets you sing along to 140,000 tracks for free.
The new “TV Music app”, which also contains 70 million regular songs, will initially launch on Android TV, Fire TV, Google TV and Samsung TV. Pictured: the app interface
Launched in 2017 by British entrepreneur Rob Lewis, ROXi is backed by a number of big name musicians including Sheryl Crow, Kylie Minogue (left) and Robbie Williams (right)
“TV is at the heart of home entertainment and now is the time for music to join film in this revolution of Smart TV apps,” said Mr Lewis, who previously launched mobile music streaming service MusicStation in 2007. .
“We are bringing music videos, karaoke and games to homes for free through a TV Music app – so millions of homes can enjoy music videos together, sing together, dance together and play together.
“When creating their music, most musicians expect their work to be experienced by people together, not just listened to alone through headphones.
“Yes, it’s good to listen to music when you’re on the go or on the go, but it’s even better when you enjoy it together on TV as a music video – that way we feed each other each person’s emotional reactions to the audiovisual experience.
“This next revolution in digital entertainment is about shared experiences that unite friends and family.
‘The launch of our new TV Music app is just the beginning. We have a host of exciting new ROXi innovations and experiences planned for the future.
In addition to playing regular and individual tracks, the TV Music app will also have exclusive music video channels, music-based games and will be kept up to date with all the latest music releases from leading companies such as Merlin, Sony Music Entertainment , Universal Music Group and the Warner Music Group.
A survey of 2,002 respondents commissioned by ROXi and carried out by Censuswide indicates that around 83% of Britons now use smart TVs – of which almost two-thirds have increased TV usage during lockdown.
In fact, data shows that the average number of hours spent with smart TVs before COVID-19 was 4.5 – but that figure rose to around 6.5 hours a day during the height of the pandemic.
Asked about the prospect of having free, unlimited streaming of music videos on their TV, 64% of respondents overall were enthusiastic – the most enthusiastic demographic group being 25-44 year olds, for whom it attracted nearly 1 in 1 -5 people.
Additionally, just over half of all respondents said they felt watching music videos and singing karaoke on TV at home would bring friends and family closer, with this percentage rising to 72% among 16 -24 years.
ROXi – whose music service is said to have exploded during lockdown – aims to do for music on TV what apps like Netflix and Disney+ have done for streaming video
Launched in 2017 by British entrepreneur Rob Lewis, ROXi is backed by a number of big name musicians including Sheryl Crow (pictured), Kylie Minogue and Robbie Williams.
To promote the launch – in what could be called a ‘mic drop’ – the company is giving away over a million ROXi karaoke microphones, worth £29.99 each, to new ROXi users. Premium.
“We’re bringing music videos, karaoke and games to homes for free through a TV Music app – so millions of homes can enjoy music videos together, sing together, dance together and play together,” said Rob Lewis, founder and CEO of ROXi.
Pictured: Rob Lewis, Founder and CEO of ROXi
“We are about to see a seismic shift in the way we consume and interact with music at home. Mass adoption of TV apps like Netflix and Disney+ is just the beginning,” Mr. Lewis.
‘ROXi is leading the charge in the second revolution of TV applications; music videos, games and karaoke,” he continued.
“This revolution is accelerating. According to Statista, annual Smart TV sales are now expected to reach 266 million worldwide by 2025.
“Watching music videos, singing karaoke, and playing games using TV apps will become as mainstream as watching movies through TV apps – the opportunity is truly substantial.
“The TV app revolution means that something we could previously only deliver with relatively expensive hardware, can now be made available to everyone completely free of charge. Our vision is to quickly bring ROXi to 500 million TVs in the world.”
More information about the new TV Music app can be found at the ROXI website.
“Watching music videos, singing karaoke and playing games using TV apps will become as common as watching movies through TV apps,” Lewis said.
“The TV app revolution means that something we could previously only deliver with relatively expensive hardware, can now be made available to everyone completely free of charge. Our vision is to quickly bring ROXi to 500 million TVs around the world,” Lewis continued.
