In September, WarnerMedia announced a much-needed redesign of the HBO Max app for America’s leading connected TV device platform, Roku, addressing a range of bugs and UX issues associated with legacy software that isn’t up to date. up to the task of serving a new SVOD service with a massive catalog and an international focus.
The new and improved HBO Max, which was developed by WarnerMedia’s You.i TV team, now an internal working group following WB’s purchase of the eponymous Canadian start-up in 2020, was later rolled out to Playstation , Android, Samsung, LG, Vizio, Vodafone, Comcast and Cox video platforms.
Seven months later, WarnerMedia finally announced the same fix for frustrated Apple TV 4K users.
In addition to fixing core issues, such as unexpected crashes, the new, more stable app – like earlier fixes for other platforms – is basically similar to the old HBO Max app, which relied on an infrastructure of coding written nearly a decade ago for HBO’s much simpler TV Everywhere/Go era.
WarnerMedia is promising easier login and registration protocols, as well as an “improved” homepage and an enhanced “frenzy mode” experience that lets users skip credits. There are also improvements to how users create and maintain curation lists.
Notably, the computing power of the latest Apple TV 4K device, superior to most other OTT gadgets on the market, will also be specifically used for things like interface animations.
WarnerMedia said the rollout of the new HBO Max app for Apple TV is underway and should wrap up next week.