HBO Max begins rolling out an upgraded Apple TV app with improved stability – TechCrunch


HBO Max will be rolling out an updated Apple TV app over the next few weeks that will bring improved stability and new features, WarnerMedia confirmed to TechCrunch.

The news was first reported by Variety. The new iteration of the app visually resembles the original version, but WarnerMedia says the revamped app is much more stable. The rollout of the updated app comes amid user complaints that the previous version had performance issues and often lagged.

Along with increased stability, the new version of the app also brings several other improvements. For starters, there’s a new, simplified login and registration process and a new feature called “frenzy mode” that lets you skip credits and skip to the next episode of a TV show. The upgraded version also features a new homepage screen view with a drop-down “hero” banner.

Additionally, the new app will provide users with more curation capabilities through a new “My Stuff” experience that will allow them to edit and sort their “My List” and “Continue Watching” lists.

HBO Max executive Sarah Lyons told Variety that WarnerMedia decided to build the previous HBO Max app for Apple TV on the same codebase as the existing HBO Go and HBO Now apps two years ago, when preparation for the launch. Lyons noted that by doing so, the company was able to get the app to market faster. WarnerMedia knew that the original platform was not designed for a large catalog of content and that the company would have to revamp it in the future. The new HBO Max app for Apple TV is based on a cross-platform app engine from You.i, which WarnerMedia acquired in December 2020.

WarnerMedia told TechCrunch that the revamped app will roll out slowly throughout this week and into the next. This should be a welcome upgrade for frustrated HBO Max users who had trouble using the original app for Apple TV.


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