Google TV app adding casting support for other apps

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Google TV’s vision is to make it easy to stream your favorite shows by keeping everything in one place. The Google TV app now builds on that idea by offering support for streaming content from multiple streaming services through a single app.

The Google TV app on Android will add support for a central casting button which ideally would mean you only need one app to get content from a variety of streaming services different on your TV. Like the Google demos below, this feature puts the casting option in the Google TV app on individual pieces of content, even if they’re only available from a specific streaming service.

The example in question is Peacock’s Bel-Air to restart. When opening the show’s listing on the Google TV app, a button appears for users to cast an episode on their TV. By pressing this button, this happens immediately. It does not open the Peacock app on your phone and the targeted TV immediately switches to playback. On Android TV OS, this feature is likely to rely on Cast Connect to create a more seamless experience. Casting controls even stay within Google’s app.

Of course, that’s Google’s vision, but some details remain unclear. Google wasn’t able to provide us with a list of apps that support this level of integration, but some stubborn streamers, like Netflix, probably won’t embrace it. Still, it’s a fascinating and potentially useful feature.

Extended support for Google TV casting will roll out starting “later in 2022”, at which time Google will confirm which apps are supported.

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