Google taps iWedia to deliver live TV app


LAUSANNE, Switzerland—iWedia, a leading provider of software components and solutions for connected TV devices, announced that it is working with Google to develop and deliver a Live TV app for Google TV and other Android TV OS devices.

A premium-licensed app is being developed to improve user experience and enable TV makers to add more value and increase revenue streams, the companies said.

“We are honored that Google is partnering with iWedia on this ambitious project, which involves the design, development and integration of complex TV streaming features, as well as multi-country certification,” said Hans-Jürgen. Desor, CEO of iWedia. “With a modern, easy-to-use user interface and options for brands to add value and increase revenue, we know this app – which has already earned the trust of Google and Skyworth – will meet and even exceed the needs of television manufacturers and end users.

The Live TV app, which is expected to start rolling out in Europe in the coming months, has already been licensed by Shenzhen Chuangwei-RGB Electronics Co., Ltd., one of the world’s largest TV manufacturers.

Live TV is one of the most used apps on Android TV OS devices. Based on feedback from end users, Google wanted to update and improve the user experience and give more value to TV brands, the companies said.

In addition to basic features such as an EPG guide, channel list and parental controls, the Live TV app will offer major new features when it launches, including:

  • Branding options for TV brands, with customizable look and feel
  • User-friendly design and navigation
  • Rich metadata (optional add-on)
  • Voice control with Google Assistant
  • Deep link to streaming services (in roadmap)
  • Seamless integration with Google TV‘s Live TV tab

The Live TV app will be enabled in different territories in stages, with the first rollout expected in Europe in Q4 2022. The app will also be made available as part of efforts to evolve the Android TV operating system to set-top box vendors targeting specific retail markets in Europe. .


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