LA VEGAS, April 25, 2022 /PRNewswire/ — Synamediathe world’s largest independent video software provider, today announces the launch of its comprehensive offering Synamedia Go cloud video suite. Go.Foundation, the entry-level service is complemented by a suite of new packs, including Go.Monetize, Go.Personalize and Go.Recommend. Synamedia Go gives video service providers of any size everything they need to quickly launch a streaming service plus the ability to customize it to increase its value.
Synamedia Go’s comprehensive suite reflects the need for an agile and flexible SaaS platform that balances functionality with speed to market for VOD and live streaming services. Whether customers are OTT providers, broadcasters or pay-TV operators, Synamedia Go includes all the features and flexibility needed to acquire, manage and distribute content. The extended service will make its debut at the Synamedia booth W10113 at NAB 2022, Vegas, April 23-27.
Synamedia Go’s open design gives customers the choice of using pre-integrated third-party solutions from vendors in the Synamedia Partner Network. The initial partners are: Dotscreen, To The New (TTN), Wiztivi (for UI); Cleeng, InPlayer and Evergent (for monetization and identity); Gracenote, Teravolt and Utelly (for metadata, recommendations and aggregation). Synamedia’s own security, addressable advertising, business information and video network solutions are also pre-integrated with Synamedia Go. Alternatively, customers can develop their own applications or use their preferred vendor for common components such as metadata, CRM and billing systems.
Nick ThextonSynamedia CTO, said: “As we enter a new generation of streaming platforms, media companies of all types need much more flexible systems. New viewing experiences need to be quickly aligned with business goals, consumer satisfaction and performance optimization.
“Building on our decades of experience in designing video software solutions, Synamedia Go meets this need for flexibility and rapid implementation. It bridges the gap in the market between very basic systems and, at the other extreme, highly customized solutions that can be very expensive. Synamedia Go complements our extensive OTT portfolio, including Synamedia OTT ServiceGuard, VIVID Workflow as a Service, Synamedia Iris OTT addressable advertising and Synamedia Clarissa business insights,” added Thexton.
Tom Morrod, co-founder and research director of industry analytics firm, Caretta said: “With the average household wanting no more than 3 or 3.5 different streaming services, the industry is bat to be the home bundle. This requires whole new levels of agility to launch and update streaming services. To meet this need, video service providers are now looking for modular, cloud-based SaaS solutions. that integrate the best offers for the perfect combination of rapid deployment and functionality.
With a focus on personalization, monetization, and enhancement, the core Go.Foundation product includes VOD and linear content management, rights management, metadata and data control, user experience, user engagement and subscription options.
Additionally, the new add-on packs that can be added instantly to a customer’s service are:
- Go.Improve – provider subscribers with additional viewing features such as on-the-go download and voice search
- Go.Recommend – serves data-driven recommendations for better viewer engagement
- Go.Customize – allows users to create their own profiles for personalized experiences
- Go.Monetize – provides multiple pricing and packaging options for content, such as PPV
- Go.Time-Shift – gives users control to watch whenever they want, with catch up, restart and more
- Go.Brand – allows providers to add services under different brands and in different geographies
These packs are in addition to Go.Aggregate, launched in 2021, which manages the complexity of offering multiple streaming services, both on-demand and linear TV content.
Synamedia Go is platform and client software independent and can be fully integrated with Android TV, RDK, Apple TV, iOS, WebOS and Tizen apps. Allowing customers to forecast costs and manage total cost of ownership, Synamedia Go uses a simple bundled pricing model based on the number of subscribers and add-on packs.
Over 200 video service providers trust us to deliver, protect and monetize video content in an increasingly IP world. Synamedia’s flexible incremental architecture provides a fast, frictionless way to add, build, and deploy cloud-based video services. Our award-winning portfolio also includes anti-piracy, advanced advertising, business analytics, broadband and video network solutions and services. Synamedia’s technology is present in 320 million active devices and protects $70 billion in annual turnover. Synamedia is supported by the Permira Fund and Sky.
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