Apple TV app now available for Roku devices ahead of Apple TV+ launch

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Update: The Apple TV app for Roku is now available. Download them here from the Roku Channel store.

The Apple TV app is launching on Roku devices today, just in time for the streaming debut of Apple TV+ on November 1. The TV app can be downloaded through the Roku Channel Store, giving Roku users access to their iTunes 4K HD purchases, Apple TV Channels, and Apple TV+ Originals.

The company says the app will be compatible with most Roku devices, including the Roku streaming key and Roku Ultra set-top box. However, “some older Roku models” are not supported.

The Roku TV app will be available in the United States, Argentina, Canada, Chile, Colombia, Costa Rica, El Salvador, France, Guatemala, Honduras, Mexico, Nicaragua, Panama, Peru and the UK.

Naturally, the TV app is free to download and you sign in with your Apple ID. Users can keep their existing purchases of movies and TV shows on iTunes, as well as watch streaming content from Apple TV channels like HBO, Starz, and Showtime. It will also serve as the home of Apple TV+ — Apple’s original movies and shows streaming service — when it launches on November 1.

Apple is pushing the TV app beyond its own devices as it seeks to capture subscription service revenue from everyone in the world, not just Apple customers. The TV app is already available on Samsung smart TVs and will soon be available on smart TVs from Vizio, LG and Sony.

Unlike the iOS TV app, the TV app on other platforms does not display video content from other apps installed on the device. It’s limited to content you can watch directly through the TV app; iTunes media and Apple TV channels (TV+ ultimately counts as one channel).

Even if you are an iPhone user, you might not have an Apple TV. The addition of Roku helps increase the possibilities for Apple users to watch Apple originals on the big screen. The TV app will also be coming to Amazon Fire TV sticks in the future.

At launch, Apple TV+ will cost $4.99 per month. A single subscription can be shared with up to six people via Family Sharing. Purchases of a new iPhone, Apple TV, Mac, iPad or iPod touch come with a free year of Apple TV+. You’ll be able to watch TV+ through the TV app on iOS devices and Macs, select smart TVs and streaming boxes, including today’s debut on Roku.

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