Apple TV app launched on Comcast Xfinity and other video platforms

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Comcast has reached an agreement with Apple that will bring the Apple TV app, which includes access to the Apple TV Plus subscription service, to the cable giant’s Xfinity X1, Flex and XClass TV platforms, CEO Brian announced. Roberts during the company’s third quarter earnings call.

In turn, as part of the pact, Comcast’s Xfinity Stream app (which provides access to its pay-TV service) and Sky Go app in the UK and Europe will launch on Apple TV set-top boxes, a said Roberts. A Comcast representative said the Apple TV app will launch on Comcast’s video platforms in “the coming months,” but didn’t have specific dates.

“Our importance to the streaming universe will continue to grow,” Roberts said on the call. “Granted, Apple’s announcement today is another iteration of that.”

For Apple, the pact extends the video app’s reach to Comcast’s Xfinity X1 customers and broadband subscribers who use the Flex set-top box to access over-the-top video. The Apple TV app will also land on Sky Glass TVs in the UK, the XiOne wireless streaming device and Comcast’s new XClass TV range of smart TVs for the US market, which extends the platform for the first time. Comcast’s form of streaming entertainment outside of its footprint. The XClass TVs, built by Hisense, start at $298 and will include 12 months of NBCUniversal’s Peacock Premium with ads (normally $4.99/month).

The Apple TV app (not to be confused with the Apple TV 4K streaming box) provides access to Apple TV Plus, plus the ability to rent or buy over 100,000 movies and shows on iTunes (and access titles you already purchased from Apple).

Additionally, the Apple TV app allows users to subscribe to channels such as Showtime, Starz, AMC Plus, Paramount Plus, Noggin, and Epix — a feature Comcast confirmed would be enabled on its platforms, despite the fact that the cable company also resells many to its own video customers (the same goes for Apple TV app deals with other platforms that sell subscriptions to those services). Similarly, Comcast will allow other features of the Apple TV app, including access to pay-TV services from Charter and DirecTV and streaming services such as Disney Plus, HBO Max, Amazon Prime Video and Hulu.

Apple’s deal with Comcast is the latest example of the tech giant’s embrace of third-party hardware platforms. Just a few years ago, Apple largely had a “silo” model, making its services available only on its own products like the iPhone and the Apple TV set-top box. That changed in 2019 with a deal to distribute the iTunes TV app and Movies Shows to Samsung TVs.

Currently, the Apple TV app is available on Amazon Fire TV, Roku, Chromecast with Google TV (and other Android TVs), PlayStation 4 and 5, Xbox, and LG, Sony, Samsung, and Vizio TVs. This is in addition to its availability on iPhone, iPad, iPod touch, Mac and Apple TV.

The Apple TV Plus, which costs $4.99/month, offers a growing lineup of original shows, movies, and documentaries, including series like “Ted Lasso,” “The Morning Show,” “Foundation,” “ Invasion”, “Dickinson”. “, “Servant”, “Swagger” and “For All Mankind”.

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