Apple Music launches on Roku, the #1 TV streaming platform in the US

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photo credit: Roku

Roku has announced that the Apple Music app is now available on its platform. It is the number one TV streaming platform in the United States by streaming hours.

Apple Music subscribers can stream to any Roku device, including Roku streaming players, Roku TV models, and Roku premium audio products. Current Apple Music subscribers can access the app with their existing login credentials to stream all their favorite music, playlists, and podcasts. The Apple Music app for Roku is available for download starting today.

The move gives Roku owners access to over 90 million songs and 30,000 curated playlists, with ad-free listening. Those who haven’t signed up for an Apple Music trial yet can get a one-month free trial. Thereafter, Apple Music plans are available starting at $9.99/month.

Roku licenses its smart TV software to various TV manufacturers, helping it become the market leader in North America. Roku TVs are outselling competitors like Samsung, LG and Vizio, according to NPD Group data released in January 2021. Roku TVs have a 38% market share in the United States and 31% in Canada.

According to Roku’s own financial data, it has 60.1 million active users as of Q4 2021, up 8.9 million subscribers from a year earlier. Apple now has access to active Roku users, which can help it expand Apple Music subscriptions. Apple doesn’t provide data for music subscribers, but it recently shared that it has 825 million subscribers across all services.

Apple, Spotify, Amazon and YouTube are all competing to gain subscribers across all ecosystems. Amazon and Apple are at an advantage here because their subscriptions feel like an add-on to many of the services these companies already offer. Meanwhile, Spotify and YouTube justify their value in the mind of the subscription-weary customer.

According to a recent CNBC investigation, 35% of Americans have canceled a monthly subscription in the last six months. 36% of the same respondents said they would cancel more subscriptions in the future if prices continued to rise.

Bundling optional subscriptions with essential services is just one way some companies protect themselves against the cut. Amazon and Apple customers are less likely to drop their Apple One or Prime subscriptions compared to something like Spotify or Netflix.

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